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Tile Mile
St. John's Gate, Clerkenwell Design Week 2014
Click for Project Video / Click for Project Interview
Tile Mile was a playful and engaging temporary installation at Clerkenwell Design Week 2014
that transformed the iconic 500 year old Grade I Listed St John’s Gate into a space of infinite reflection.
For the short duration of the festival, we used over 50sqm of parallel mirrors on the inner walls of the arched landmark, and over 7,200 tiles on the floor, to create the optical illusion of an infinite vibrantly patterned pathway extending beyond the mirrors and diminishing into the distance.
Our design was influenced by Turkey's rich heritage of Iznic ceramics and we used the principles of the traditional patterns to create a modern interpretation. The intricate 33sqm tiled floorscape used contrasting hues and polychrome glazes including cobalt and oil blue, sage green, turquoise, scarlet red and yellow over white. The evocative combination of the glazed tiles with polished mirror illuminated the volume beneath the arch, creating a powerful injection of colour and transforming the monotone space into a kaleidoscope of ceramics.
From the original client brief, ‘to visually communicate how innovative and versatile Turkish ceramics can be’, Tile Mile developed into an installation that challenged perceptions of space and pushed the boundaries of traditional event design.
The Tile Mile inspired interest and intrigue; inviting the general public as well as festival goers’ to interact with the installation whilst reminding them of the beauty within the city fabric that they navigate daily. By appropriating the arch thoroughfare of St. John’s Gate, Tile Mile made design accessible to a wider audience and captured the imagination of people of all ages by placing the focus on the experience.
St. John's Gate, Clerkenwell Design Week 2014
Click for Project Video / Click for Project Interview
Tile Mile was a playful and engaging temporary installation at Clerkenwell Design Week 2014
that transformed the iconic 500 year old Grade I Listed St John’s Gate into a space of infinite reflection.
For the short duration of the festival, we used over 50sqm of parallel mirrors on the inner walls of the arched landmark, and over 7,200 tiles on the floor, to create the optical illusion of an infinite vibrantly patterned pathway extending beyond the mirrors and diminishing into the distance.
Our design was influenced by Turkey's rich heritage of Iznic ceramics and we used the principles of the traditional patterns to create a modern interpretation. The intricate 33sqm tiled floorscape used contrasting hues and polychrome glazes including cobalt and oil blue, sage green, turquoise, scarlet red and yellow over white. The evocative combination of the glazed tiles with polished mirror illuminated the volume beneath the arch, creating a powerful injection of colour and transforming the monotone space into a kaleidoscope of ceramics.
From the original client brief, ‘to visually communicate how innovative and versatile Turkish ceramics can be’, Tile Mile developed into an installation that challenged perceptions of space and pushed the boundaries of traditional event design.
The Tile Mile inspired interest and intrigue; inviting the general public as well as festival goers’ to interact with the installation whilst reminding them of the beauty within the city fabric that they navigate daily. By appropriating the arch thoroughfare of St. John’s Gate, Tile Mile made design accessible to a wider audience and captured the imagination of people of all ages by placing the focus on the experience.
